21st Century Sales

I'm teaching two MBA classes at the University of British Columbia's Sauder School of Business this fall. One class is in International Marketing, the other in Internet Marketing.

I will be requiring students in each course to complete a comprehensive study and list of recommendations for a real business or not-for-profit. I believe there will be approximately 8 plans created in each class. I'm expecting a high level of quality from the plans. I would estimate that if I were creating one of these plans professionally, it would cost the recipient between $10,000 - $15,000.