21st Century Sales

How Do They Work?

Online media release services take media releases from businesses like yours and distribute them to their networks.  These networks may include:

• consumers
• editors
• journalists
• bloggers
• websites
• newswires

The distribution service generally provides a simple template form on their website where the business person can enter their media release and other relevant information such as telephone and email. The media release distributor then forwards the digital media release to its network of media partners.

Some media release distribution services provide basic media release distribution for free.  Enhansed services, such as sending HTML media releases and including key words for search engines, cost more.

How do you Measure Success?

•    How many of your press releases were read?

•    How many conversions can you attribute to your press releases?

•    How was the effectiveness and reach of your press release measured?

•    How long did it take before your press release was picked up by Google News, Yahoo News, and the like?

•    How big of a distribution network were you able to tap into for your requirement?  How many journalists were available to send your release to?

Free Services

As of early 2010, the following companies provide basic media release distribution services at no charge:

• iNewswire 
• 24-7 Press Release
• PR Inside 
• NewswireToday
• PRZoom
• PRLog
• Free Press Release
• PR.com
  

Low Cost Services

•  eReleases
• WebWire

References

Top SEOs